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Creator of infused almond snack wins $20k from Boise pitch competition

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Boise Startup Week has begun and Trailhead’s Trailmix Pitch competition has announced its winner. 

[Farmer’s market to supermarket: Idaho food startups to compete in annual competition]

Dan Smith, the founder of Recipe 33, took home the $20,000 cash prize and shelf space at Albertsons. 

Smith’s late-night snacking while studying when he was in school inspired him to create a healthy, clean snack. 

The snack? Infused almonds.

Recipe 33 Boise
Dan Smith receives a check for $20,000 for his infused almond product Recipe 33, which won the annual Trailmix competition. Courtesy Boise Startup Week
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When Smith says clean, he means ingredient-wise – and literally. The almonds have no artificial flavoring, and they don’t leave a powdery mess on your hands.

The company has five flavors; black truffle, stocky serrano, cinnamon vanilla, lemon rosemary and garlic dill. Each almond flavor has five ingredients or fewer. 

There are 4 ounces and 1-ounce packages. The bigger size retails at $5.99, the latter retails at $1.49. In two-and-a-half years, Recipe 33 has brought in $248,000 in revenue. 

You will soon be able to purchase Recipe 33 infused almonds at an Albertsons near you.

Autum Robertson
Autum is a BoiseDev reporter focused on Ketchum, McCall and general news. Contact her at autum@boisedev.com.

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