Creator of infused almond snack wins $20k from Boise pitch competition


🔥HOT DEAL! Save $25 on BoiseDev membership.
Great benefits, and you help support our work. 

Boise Startup Week has begun and Trailhead’s Trailmix Pitch competition has announced its winner. 

[Farmer’s market to supermarket: Idaho food startups to compete in annual competition]

Dan Smith, the founder of Recipe 33, took home the $20,000 cash prize and shelf space at Albertsons. 

Smith’s late-night snacking while studying when he was in school inspired him to create a healthy, clean snack. 

The snack? Infused almonds.

Recipe 33 Boise
Dan Smith receives a check for $20,000 for his infused almond product Recipe 33, which won the annual Trailmix competition. Courtesy Boise Startup Week

When Smith says clean, he means ingredient-wise – and literally. The almonds have no artificial flavoring, and they don’t leave a powdery mess on your hands.

The company has five flavors; black truffle, stocky serrano, cinnamon vanilla, lemon rosemary and garlic dill. Each almond flavor has five ingredients or fewer. 

There are 4 ounces and 1-ounce packages. The bigger size retails at $5.99, the latter retails at $1.49. In two-and-a-half years, Recipe 33 has brought in $248,000 in revenue. 

You will soon be able to purchase Recipe 33 infused almonds at an Albertsons near you.

Autum Robertson - BoiseDev Reporter
Autum Robertson - BoiseDev Reporter
Autum Robertson is a BoiseDev reporter focused on Meridian and McCall. Contact her at [email protected].

Start your day with all the local news you need.
Delivered by email M-F at 6am. FREE!

Unsubscribe any time
Related stories