Local news. Locally owned.
We put readers first.

Boise’s Lyle Pearson Auto Group picks up new owners

Regence
Idaho Business pres. by My 102.7

One of Boise’s oldest auto dealers will soon come under new ownership.

Lyle Pearson Auto Group agreed to sell its group of Boise dealerships to Gee Automotive Group out of Spokane, WA. Lyle Pearson, which sells luxury brands Acura, Jaguar, Land Rover, Mercedes, Porsche, Volvo, and Sprinter, leaves local ownership after more than 50 years.

The Gee purchase gives the regional auto dealer its first presence in the Boise market. In recent years it added stores in Portland, Gresham, the Seattle area, and N. Idaho.

“We’ve been admirers from afar of this group,” Gee Automotive Group CEO Ryan Gee told BoiseDev. “They are well regarded in the industry.  Being a northwest-based group, we’ve had our eyes on it, and the Boise market in general. We’re really excited about the Boise market as we’ve watched the economic growth.”

[2018: Edmark returns: Former GM dealer takes stake in nearby car lot]

- Story continues below -
Regence
Tamarack Catch the Life

Lyle Pearson founded the dealership group that bears his name in December 1969, selling Mercedes-Benz and Volvo vehicles in Downtown Boise. After relocating to the Boise Motor Village, the group grew to sell a total of seven high-end brands.

Pearson died in 2012, but the group remained in the family, operated by his son-in-law Jim Cross. Pearson was known for starring in a series of 2000s-era TV ads with the slogan “Lyle Rocks.”

Minimal change planned

Gee said that heritage attracted them to the Pearson group purchase.

“If you really look through the performance metrics of this business, they do things really really well. They’ve got great people here who take great care of the customers. It starts with the people on our team – we try to take care of them to ensure they take care of their customers,” he said.

Gee said customers to Lyle Pearson shouldn’t expect to see major changes – including the name, which will stay the same.

“Our strategy is really targeting great performing companies,” he said. “If it’s not broke why try to fix it? We implement minimal change. Our goal is 100% employee retention – and this is no different. There’s a tremendous amount of equity in the Lyle Pearson name. We intend to keep the name and all the people and let them do the great things.”

Gee said his company would look for other purchase opportunities in the Boise market if they arise. He said he expects the transaction to close tomorrow. He declined to disclose the terms.

Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

Boise-based Norco purchased Utah-based automation & welding company

By Idaho Press staff Norco, a large, privately owned welding, safety, medical, and gas supplier, announced in a press release the acquisition of Arc Services...

Gobbling local food: Kuna farm sees unprecedented demand for local turkeys

Any latecomers hoping to gobble up a locally raised Thanksgiving Turkey from Vogel Farms are out of luck.  For the first time in 14 years,...

No arrests, citations so far on Boise’s health order; Clarity on business compliance rules

Monday marked the first day the City of Boise started enforcing its public health orders in the city. City of Boise Communications Director Seth...

Out with the gowns, in with the sweaters: Locally owned boutiques weathering COVID-19

The pandemic shut down more than just big national stores mall last spring.  Locally-owned clothing stores in Boise also shut their doors alongside their corporate...

Popular

No arrests, citations so far on Boise’s health order; Clarity on business compliance rules

Monday marked the first day the City of Boise started enforcing its public health orders in the city. City of Boise Communications Director Seth...

An Idaho challenger to Facebook landed big cash, a million users & a ‘Bachelor’ influencer. Then it disappeared

Pitched as an alternative to Facebook and Twitter, an Eagle-based company's social network looked like it started to gain traction. Then, it disappeared. But not before...

Good Burger on the move: Local burger chain closes store with plans for another

Good Burger, the Boise-based chain of burger and fry shops closed the doors on its Downtown Boise location. Crews started moving out equipment from...

You asked: What’s the large Christmas display at Expo Idaho for?

A new Christmas experience will open at Expo Idaho this year - just in time for a socially distanced holiday season. Christmas in Color set...

Related

SERVPRO Certified

Latest

COVID spreads in Boise homeless shelters: one Boise Rescue Mission guest and staffer dead

Eight months after Idaho announced it’s first case of COVID-19, the pandemic is hitting Boise’s homeless community harder than ever.  In the past two weeks,...

Boise-based Norco purchased Utah-based automation & welding company

By Idaho Press staff Norco, a large, privately owned welding, safety, medical, and gas supplier, announced in a press release the acquisition of Arc Services...

‘I have never, ever felt this ill:’ Ahlquist, family contract COVID-19

By Nicole Camarda / Idaho News 6 Crush The Curve co-founder Tommy Ahlquist brought the first public COVID-19 tests to Idaho last spring. Now he...

Popular old Vista Ave. cafe reopens in new Boise mall-area location

After starting as a cafe on Vista, converting to a cafeteria at MK Plaza and a catering company out of a call center, Rooster's...

Townhomes proposed to slide into small Bench lot

A project would slide eight townhomes onto a vacant lot on the Boise Bench. David Shurleff of Boise asked the City of Boise for design...

An Idaho challenger to Facebook landed big cash, a million users & a ‘Bachelor’ influencer. Then it disappeared

Pitched as an alternative to Facebook and Twitter, an Eagle-based company's social network looked like it started to gain traction. Then, it disappeared. But not before...