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KBOI, other news & talk stations see strong Boise-area ratings during busy fall

With a fall filled with big political news and a bit of Boise State football, news-talk station KBOI-AM took the radio ratings prize in the Boise market.

The station, owned by Georgia-based Cumulus Media, outranked all other radio stations in the Boise market during the fall ratings period, as reported by Nielsen Audio. The twice-per-year survey of radio listening is conducted by mailing printed “diaries” to homes around the area, which folks fill out and send back recording what they listened to on the radio.

[Spring 2020: Country, news, public radio got listeners’ attention during spring radio ratings]

KBOI also topped the charts for listeners in the so-called “demo” – people aged 25 to 54, followed by 101.9 The Bull, 96.1 Bob FM, Boise State Public Radio’s 91.5 FM and a tie between My 102.7 FM and Mix 106.

KBOI also won the demo for morning drive. Second place went to 103.5 Kiss FM which recently picked up national morning show Brooke & Jeffrey, followed by Boise State Public Radio’s 91.5 FM and a four-way tie for fourth place among KIDO-AM, 96.9 The Eagle, 96.1 Bob FM and My 102.7. In the afternoon drive for 25-54, Boise-based Iliad Media’s 101.9 The Bull topped the charts, followed in second place by KBOI.

[Boise State Public Radio receives million-dollar gift to help support local news]

Tops among listeners 12+

The three news-talk stations in the market, KBOI, KIDO and Boise State Radio’s 91.5 FM totaled 17% of overall listening share, more than any other station type.

Among the four major commercial ownership groups, Iliad ranked first with 21.6% share, Townsquare Media second with 19.3% share, followed by Cumulus with 17% and Lotus with 9.7%.

For all listeners 12 and older, here’s how the stations ranked based on share of audience, according to Nielsen.

  1. KBOI-AM, 7.8
  2. 101.9 The Bull, 6.9
  3. 107.9 Lite FM, 4.9
  4. 96.1 Bob FM, 4.7
  5. Boise State Public Radio 91.5, 4.6
  6. 580 KIDO, 4.6
  7. 96.9 The Eagle, 4.0
  8. 103.5 Kiss FM, 3.8
  9. My 102.7, 3.6
  10. Mix 106, 2.9
  11. KTSY, 2.9
  12. 100.3 The X, 2.7
  13. Kissin’ 92.3, 2.6
  14. 107.1 K-Hits, 2.6
  15. Wow 104.3, 2.4
  16. Wild 101, 2.4
  17. J-105, 2.2
  18. 94.9 The River, 2.2
  19. Boise State Public Radio 90.3, 2.0
  20. Kool Oldies 101.5, 1.8
  21. 96.5 The Alternative, 1.5
  22. KTIK 93.1 FM The Ticket, 1.5
  23. Magic 97.9, 1.1
  24. Power 105.5*, 0.7
  25. 99.1 I-Rock, 0.7
Don Day - BoiseDev Editor
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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