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Olympian Armstrong joins local women for new virtual cycle training venture

Three local women hope to bring professional-caliber cycling training to your living room with a new membership program.

Kristin Armstrong, Nicola Cranmer and Heather Hill-Foster teamed up to launch KX3 Lifestyle + Coaching – an online cycling program for women.

Named for Armstrong’s first initial and three Olympic cycling gold medals (K x 3), the company will launch a weekly virtual group training ride tomorrow on the Zwift platform. Participants across the country can join Armstrong for a weekly ride, as well as have access to coaching, a monthly social hour hosted on Zoom and other offerings.

Armstrong is a 3-time Olympic gold medalist, winning in the distance time trial in 2008 in Beijing, 2012 in London and 2016 in Rio.

[Decaying Boise gym torn down to make way for large apartment complex]

“Cycling has brought so much to our lives personally and professionally, and through KX3 we’ll deliver more than just training plans—we’re looking to grow a trusted community created by women for women, where we can turn for connection, ideas, helpful and educational content, and opportunities to serve as mentors—and mentees,” Armstrong said.

Cranmer is a professional mountain biker and past member of the TWENTY20 Women’s Professional Cycling Team. Hill Foster if a past director of St. Luke’s FitOne and communications officer for the Joe & Kathryn Albertson Family Foundation.

“Our goal is to blend quality experience and educational content within a globally supportive environment for women to learn, share, connect, and grow towards their own personal successes,” Cranmer said.

KX3 is the second business to leverage Armstrong’s skill and notoriety. She opened the first of four gyms under the Pivot by KA name with Ball Ventures Ahlquist in 2019. Armstrong leads cycling classes for members of the gym.

Membership into the KX3 community runs $14.99 per month, and a six-week coaching program on the TrainingPeaks platform runs $49.99.

Don Day - BoiseDev Editor
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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