The smell of Fierce cologne no longer wafts through the halls of Boise Towne Square.
Abercrombie & Fitch closed its Boise store after two decades in business in Boise. The large 9,000 square foot store sold men’s and women’s clothing and accessories geared to college and high school students.
The company said late last year that it would close many of its largest “flagship” stores, according to Business Journals. The company also said it would look at other smaller stores like the Boise location – but at the time didn’t say how many stores would close.
“All of these stores will be examined,” company CEO Fran Horowitz told Business Journals. “Our stores in North America are fully omnichannel, and we’re rolling that out across the world.”
In 2019, Abercrombie & Fitch moved another store brand it owns – Hollister – to a new location in the mall. The mall’s then-manager said the company wanted to separate the two stores, which previously were stacked on top of each other. The Hollister store remains open.
The mall also once contained an Abercrombie Kids store that closed in the last decade.