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Long-running Boise cycle shops pick up new owners after 50 years in business

After 50 years, another long-time Boise business changed will soon change hands.

George’s Cycles, founded in 1971, announced new owners Nathan and Linda Lloyd. The shop, which operates locations in Downtown Boise and on State St., will leave the ownership of Mike Cooley and Tom Platt, who owned the business for 40 years.

State of Idaho business entity filings indicate the the ownership change is not yet official. The parties did not disclose terms of the sale.

George’s offers bikes from brands like Specialized, Electra and Cannondale, as well as accessories, rentals, service and repair.

[Another longtime Boise company sold to its employees]

Second ownership change in 50 years

Bob and Joyce Sulanke founded the business and ran it for the first ten years. They named it George’s in honor of friend George Latham who ran a shop in Lawrence, Kansas. Cooley and Plat took over in 1981 after they finished college.

Nathan and Linda Lloyd
Nathan and Linda Lloyd. Courtesy George’s Cycles

“We know that Mike and Tom created a culture at George’s where the employees felt that they were part of a big family,” Linda Lloyd said. “That’s an honorable way to treat your people, and we sure hope to earn their trust and respect as well, and the trust and respect of the community. We know we have big shoes to fill.”

Nathan Lloyd is brand manager at Boise Audi, while Linda Lloyd worked in business and helped her brother launch City Center Wines. Nathan Lloyd raced mountain bikes professionally for a decade on a national level, and worked at a number of bike shops in his 20s.

“Nathan has a lot of passion for riding, and that’s what it takes, the love and passion for cycling,” Boise Olympian Kristin Armstrong said.

Now the Lloyds say they hope to build on what Cooley and Platt built.

“It’s such a great-running bike shop. We just want to continue the tradition of making it the best it can be,” says Linda Lloyd.

Don Day - BoiseDev editor
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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