Boise company behind reusable menstrual cups adds new products, jobs – and launches a national ad campaign


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In 2019, BoiseDev first told you about Saalt – the Boise-based maker of menstrual care products.

This year, the company launched a new product, Saalt Wear, and a new ad campaign produced by a Boise production team.

Saalt is known for its menstrual cups which can be found at Albertsons, The Boise Co-Op, Target, and Going Botanical in Boise.

[Boise maker of menstrual care cups lands product in every Target store]

Saalt Wear

“Since the pandemic, we’ve seen an increased interest in people trying reusable products, likely because they can try something new from the comfort of their home,” Saalt’s CEO and co-founder Cherie Hoeger said.

In 2020, the company launched Saalt Wear – period underwear designed to completely eliminate the need for disposable products.

“Our Saalt Wear line is sustainably sourced, plus-size & skin-tone inclusive, and will keep you drier than any other period underwear on the market.” Hoeger said.

Through the company’s website, Saalt Wear is sold individually or in bundles with Saalt’s other menstrual care products.

Brand campaign

Partnering with Against, a Boise creative agency, Saalt launched its first brand campaign which highlights the company’s mission to shift the thinking around periods.

“Through Saalt’s mission of empowering people to care for their periods in a healthy and sustainable way, we are engaging an audience to help end the stigma against menstruation and invest in menstrual health,” Hoeger said.

The spot draws parallels between mother nature and the changing of the seasons with a naturally occurring monthly cycle.  

The locally-produced campaign even caught the attention of national ad industry publication AdAge earlier this year.

Saalt’s mission

Photo courtesy: Julie Gascon

“Education has done more to shape our confidence, prosperity, and fulfillment in life than any other single factor. Yet so many girls are halted early in their educational pursuits. The loss of potential is heartbreaking, and yet the solution is simple,” Hoeger said.

As a certified B Corp, Saalt helps fund initiatives in menstrual health, education, and sustainability worldwide.

“We’re passionate about the power one cup has to help a girl finish school, provide for her family, and afford her the confidence to care for her needs,” she said.

Saalt allocates 2% of its revenue to donate improved period care in the US and abroad.

“I envision a world where our daughters and girls everywhere are limited by nothing but their own hard work and resolve to accomplish their dreams,” Hoeger said.

Growing Boise workforce

In 2020, Saalt added 23 new members to its Boise team – bringing them to 46 total team members.

When asked about job opportunities at Saalt, Hoeger said her inbox is flooded with resumes and job requests every week.

“Millennials don’t just want a job, they want to work for a company whose corporate values align with their personal values,” Hoeger said.

Saalt currently has several open positions – including internships and positions in marketing, product development, and inventory management.

Anna Daly - BoiseDev Reporter
Anna Daly - BoiseDev Reporter
Anna Daly is a reporter for BoiseDev. She's an Emmy-winning journalist, and a professor at the College of Western Idaho. Contact her at [email protected].

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