Locally owned local news.
We put readers first.

Boise based beauty company grows during pandemic; provides jobs, at-home products

In October 2017, three Idaho woman, Amanda Moore, Genie Reese and Jesse McKinney started Red Aspen, selling reusable eyelashes out of their home.

During its first five months, the Boise based beauty company generated over $1 million in sales revenue. Three years later, in 2020, and during a global pandemic, the company grossed over $20 million.

[Hidden gems: New local TV show highlights weekend getaways across Idaho]

The company contributes its success to loyal customers, its brand ambassador business model and at-home beauty kits.

Red Aspen now has over 37 employees, headquarters in Meridian, 7,500 brand ambassadors nationwide and an array of beauty products including pop-on manicure and pedicure kits, eyelash kits and a variety of other makeup products.

Additional income

Photo: Brand Ambassador Kiara Link.

Anyone over the age of 18 in the U.S. can be a brand ambassador – earning 25-35% in sales commission and free products.

“After cancer and battling depression, I just needed to do something to get me back,” Boise mom, Kiara Link said.

Link joined Red Apsen as a brand ambassador in August 2020.

[Bend bridal shop says “yes” to new Boise location]

“I needed to get my sparkle back and do something for myself but also be a stay at home mom and do online schooling for our son.”

So, Link bought the $30 starter kit which included a personal website, access to shipping, customer support and beauty products.

“I love that they are all about women helping women,” Link said. “Making women feel beautiful and letting women know you can take time for yourself in an affordable manner.”

COVID-19 Impact

“When COVID-19 hit, we knew we wanted to provide women with a resource to get money into their pockets during a time when people were being laid off,” Chief Strategy Officer Genie Reese said.

[If it quacks like a… donut? New donut shop planned for Village at Meridian]

In 2019, they had 2300 brand ambassadors. In 2020, they ended the year with 7500 – more than a 300 percent growth in sales representatives.

“Red Aspen became a source of support and security. It was a way to make an income from home,” Reese said.

For the first time ever, the company paid out over $1 million in commission in a single month.

Beauty at Home

Photo courtesy: Red Aspen

At the same time, people across the country were unable to go to salons for manicures and eyelash extensions.

“People who had never considered a pop-on manicure or faux lash tried our products and decided they loved them,” Reese said.

[Discovery Center opens Titanic artifact exhibition]

Link said her self-care routine was lacking before working for Red Aspen.

“I never did makeup, never took time for myself – especially after cancer. My confidence was zero.”

Link is now in remission from breast cancer.

“Not only has their products made me feel more confident, I got my sparkle back from running the business. It’s given given me a huge huge confidence boost,” Link said.

For more information on Red Aspen – their products or how to be a brand ambassador, click here.

Anna Daly Gamboa - BoiseDev reporterhttps://boisedev.com/author/annadalygamboa/
Anna Daly Gamboa is a reporter for BoiseDev. She's an Emmy-wining former producer, and a professor at the College of Western Idaho. Contact her at [email protected].

Related stories

Latest stories