Locally owned local news. We put readers first.

It’s a big dill: Idaho’s Dillys Pickled Veggies expands, grows sales

In 2016, Boisean Jessica Norris started Dillys Pickled Veggies – making a variety of canned products sold in stores statewide.

Choice of canned vegetables includes pickled asparagus, green beans, cauliflower, red onions, and of course, cucumbers.

This year, Norris said she is moving into a new 6,000 square foot production facility in Kuna off Swan Falls Road.

[Kuna hopes to ‘do it right,’ use urban renewal to keep residents close to home]

“We are bringing in an entire pickling production line, in order to expand and keep up with new opportunities,” Norris said.

Crossing state lines

Norris appears with Dillys Pickled Veggies products. Courtesy Dillys

Currently, you can find Dillys Pickled Veggies in grocery stores, Idaho State Liquor Stores and fruit stands around the state.

“Over the next 5 years, I hope to have Dillys in major markets across all states,” she said.

Local restaurants including Edge Brewing, Fork, and 10 Barrel also use Dilly’s products.

[New Latin restaurant & bar set to open on popular Downtown Boise corner]

This year, Dillys signed on with a national online membership-based retailer – projecting around $600,000 in total sales.

The growing sales figures are running up against labor challenges. Norris said they are currently rebuilding their production team after large losses of employees in 2020.

“We were lucky to never have a COVID-19 outbreak in our facility, but many of my crew left to stay home with family and to be safe,” she said.

She said she hopes to have a team of 12-15 people by summertime.

Woman-owned family business

Last month, the Women’s Business Enterprise National Council recognized Dillys as a Woman Owned Business.

“After over 6 months of paperwork, questions, and interviews, it’s wonderful to have their support and validation,” Norris said. “I started Dillys in order to have more flexibility with raising my 3 daughters while still working towards my dream of being a successful business owner.”

[Boise based beauty company grows during pandemic; provides jobs, at-home products]

Norris said that while she has huge goals for growth, the company will continue to be the same family-owned operation.

“I love that I can bring them with me and have the flexibility to be both a mom and a business owner,” she said. “I wouldn’t trade that for anything.”

Photo of products in Albertsons. Courtesy Dillys

Norris’s 3 daughters are involved in day-to-day work including stocking local shelves and going to trade shows.

“My girls are being raised to be proud of the hard work they put into things,” she said.

For more updates on Dillys Pickled Veggies and the Norris family, head to their website or follow along on Instagram.

Anna Daly Gamboa - BoiseDev reporterhttps://boisedev.com/author/annadalygamboa/
Anna Daly Gamboa is a reporter for BoiseDev. She's an Emmy-wining former producer, and a professor at the College of Western Idaho. Contact her at [email protected].

Related stories