Get Local: Cascading greeting cards create unique way to connect


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With more communication happening online, you might think handwritten notes are becoming a thing of the past. However, according to the US Census Bureau statistics, revenue from greeting cards hit around $3.5 million in 2020.

With those statistics in mind, and a need for unique gifts for family members, Jana Kemp came up with a greeting card concept called NestingCards. (She also formerly served in the legislature and ran as an independent candidate for Governor of Idaho.)

[Inside Idaho: Where does the name “Idaho” come from?]

“I started NestingCards because of the division in families over the last four years and the growing isolation people were feeling before COVID caused even greater human isolation in every age group,” Kemp said.

NestingCards are unique because the seven cards fit one inside another, like a Russian nesting doll.

“The seven cards allow for multiple messages to be shared in one package, for a treasure hunt of clues to be provided, one clue per envelope/card, or for a long and memorable story to be shared,” Kemp said.

Kemp worked with seven different artists and photographers to create images for 22 sets of NestingCards. There are four sets are about Idaho, two animal sets and several mountain-themed sets.

“They are about expressing care, sharing celebrations, and sending “I’m thinking of you” messages that create a deep sense of home, of feeling safe and loved,” she said.

NestingCards can be purchased online or in Boise at the Capitol Contemporary Gallery and Rediscovered Books. A set of seven greeting cards cost around $29.

Anna Daly - BoiseDev Reporter
Anna Daly - BoiseDev Reporter
Anna Daly is a reporter for BoiseDev. She's an Emmy-winning journalist, and a professor at the College of Western Idaho. Contact her at [email protected].

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