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Startup with Boise base raises funding in fast-growing brand protection space, with focus on Amazon

A new brand protection startup partially based in Boise said it landed a large seed investment this month.

IPSecure, which launched at the beginning of last year, said it pulled in a “seven-figure” seed funding check from Manhattan Venture Partners. The firms didn’t say how much funding IPSecure will get beyond that broad $1-million to $9.99-million range implied by the seven-figure number.

IPSecure joins a brand protection space that includes Boise’s AppDetex and locally-founded Mark Monitor.

IPSecure is one of a growing number of startups that design solutions for Amazon, Inc.’s products. In recent weeks we’ve told you about Zonguru and Tackle.io – both of which offer products for the online retail and cloud computing giant.

New idea in brand protection

Chris Anderson of Boise and David Cooper co-founded the company. Cooper, who rose to Senior VP of sales for MarkMonitor, said his company’s take on brand protection differs from other concepts.

“Current solutions measure success based on the number of letters they send, or how many images they took down, but volume does not equal success,” Cooper said. “We are building our solution from the bottom up to focus on exposing and driving the correlation between IP protection and sales increases online.”

Manhattan Venture Partners counts past investments in an array of well-known brands, including Docusign, Spotify, Airbnb, Lyft, Pinterest and more.

Manhattan said it made its investment based on IPSecure’s technology as well as the huge growth of the Amazon marketplace.

“Amazon’s platform is home to over 9.5m sellers, with 4,000 new sellers added daily. Gone are the days of infringing sellers hiding behind fake reviews and shell companies, IPSecure is analyzing and scoring every single seller, creating massive analytical value for both legal IP users and e-commerce managers looking to drive more sales,” said Jared Carmel, Co-Founder and Managing Partner at Manhattan Venture Partners.

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Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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