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Boise ‘DashMart’ joins new convenience delivery options from Albertsons, Jacksons


If you need quick delivery of grocery items to your home, there’s a rapidly-expanding number of options.

DoorDash, the San Francisco-based restaurant delivery provider, will launch its own convenience store in the Boise area soon.

The so-called DashMart will open in a 7,114 square foot space on Chinden Blvd. in Garden City, according to a fire permit filed with the City of Boise (The City of Boise handles fire permitting for North Ada Fire, which covers Garden City).

Here’s how DoorDash promotes the concept:

“DashMart is a new type of convenience store, offering both household essentials and local restaurant favorites to our customers’ doorsteps. On DashMart, you’ll find thousands of convenience, grocery, and restaurant items, from ice cream and chips, to cough medicine and dog food, to spice rubs and packaged desserts from the local restaurants you love on DoorDash.”

While DoorDash plays up the local products in the DashMart store in its PR push, a look at the DashMart store offerings in Salt Lake City shows largely national brand products.

DoorDash hasn’t announced when the DashMart concept will launch locally.

Albertsons joins DoorDash

The DashMart isn’t the restaurant delivery company’s only foray into delivering non-restaurant products. Earlier this month, it announced a new partnership with Boise-based Albertsons to offer on-demand grocery delivery. The new offering will launch across nearly 2,000 Albertsons, Safeway, Vons and other Albertsons-owned store banners.

[Albertsons partners with Google to drive tech innovation for local shopping]

More than 40,000 products from Albertsons stores will be available on the DoorDash platform, as well as through the Albertsons website. Delivery will happen in as little as an hour. DoorDash already delivers food offerings from the company’s Broadway and Meridian MarketStreet stores.

“We are committed to expanding our delivery experience in order to meet our customers’ needs whenever, wherever and however they want,” Albertsons Chief Digital Officer Chris Rupp said. “Our partnership with DoorDash is the next step in our digital transformation to help make our customers’ lives easier and help answer the perennial question, ‘What’s for dinner tonight?'”

The Albertsons/Door Dash tie-up joins other delivery options including through Instacart and through Albertsons’ own delivery offering. DoorDash and Albertsons are also launching a video game-type experience to win free groceries.

Jacksons ramps up Instacart

Meridian-based Jacksons Food Stores announced it would roll out delivery of its convenience store items earlier this spring. The tieup with Instacart means customers can snag items in as little as an hour from more than 260 locations across Idaho, Arizona, Nevada, Oregon, Utah and Washington.

Folks can get products delivered to their homes – including beer and wine in some areas, as well as frozen slush drinks and more.

[Jacksons owner files to take control of Tobacco Connection & Big Smoke stores]

“Our team was excited to see customers experience the ease and efficiency of convenience delivery firsthand in the Treasure Valley,” Jacksons’ President Cory Jackson said. “So, it made sense to expand the offering to other locations, a feat made possible by our incredible technology team and associates in partnership with Instacart, all focused on getting our customers what they need where, when and how they want it.”

Customers can get quick delivery in about an hour, or schedule future deliveries, according to the company.

Growing category

CNBC notes a recent survey from Coresight Research that says one in four shoppers said they will buy groceries online more frequently in the wake of the pandemic. DoorDash saw earnings from grocery deliveries increase by 40% from the prior quarter, according to CNBC.

All three locally-based companies with multi-state grocery footprints now offer delivery options. In addition to Albertsons’ booming portfolio of delivery offerings and Jacksons’ Instacart deal, Boise-based Winco Foods offers online shopping on its own website, though that offering remains fairly limited in scope.

Don Day - BoiseDev Editor & Founder
Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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