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Country, news top the charts for spring Boise radio ratings

Country radio topped the Boise radio charts for the spring ratings period, according to estimates from Nielsen.

The company produces a survey of the Boise market twice per year – in the spring and fall.

101.9 FM The Bull outpaced all other stations in the market, attracting the most listeners over the age of 12.

The Bull was followed by a pair of news-fueled frequencies: Boise State Radio News at 91.5 FM came in second, followed by 670 KBOI, the station that topped the fall rating period. 96.1 Bob FM and Christian station 89.5 KTSY round out the top five.

When looking at adults 25-54, Boise State Radio News takes the top spot, followed by 96.1 Bob FM, 100.3 The X, 101.9 The Bull and My 102.7. The adults 25-54 category is one often used by media buyers to better target buys for commercial time.

In morning drive for the 25-54 demo, 100.3 The X took the top spot, followed by 96.9 The Eagle, My 102.7 FM, and 101.9 The Bull.

[Boise State sports announcer joins NBC’s Tokyo Olympics coverage: ‘One of the most unique assignments’]

In the afternoon in the demo, 96.1 Bob FM led all stations, followed by 94.9 The River, 101.9 The Bull, 100.3 The X, and My 102.7 FM.

The Boise market is served by four commercial radio companies.

Nampa-based Iliad Media led all groups in the market, with a market share of 23.6. Georgia-based Cumulus Media came in second with 17.8 share, followed by Los Angeles-based Lotus Corp. with 13.6 and New York-based Townsquare Media in last place among commercial groups with 12.8.

12+ ratings

Here’s the rundown of all stations and how they rank based on share of audience for listeners 12 and older across the entire week.

  1. 101.9 The Bull – 6.0
  2. Boise State Public Radio News 91.5 – 5.8
  3. KBOI-AM – 5.4
  4. 96.1 Bob FM – 4.4
  5. KTSY-FM – 4.4
  6. Kissin 92.3 – 4.2
  7. My 102.7 – 4.2.
  8. 94.9 The River – 4.0
  9. 107.1 K-Hits – 3.8
  10. Kool Oldies 101.5 – 3.6
  11. 100.3 The X – 3.4
  12. 103.5 Kiss FM – 3.4
  13. Boise State Public Radio Music – 3.2
  14. 96.9 The Eagle – 3.2
  15. Wow 104.3 – 3.0
  16. Magic 97.9 – 3.0
  17. Wild 101 – 2.8
  18. 105.1 Jack FM – 2.4
  19. KIDO – 2.2
  20. Mix 106 – 2.0
  21. 93.1 The Ticket – 2.0
  22. 107.9 Lite FM – 1.6
  23. 99.1 I Rock – 1.4
  24. 96.5 The Alternative – 1.2
  25. Power 105.5 – 0.6
  26. KOAY-FM – 0.4

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Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at don@boisedev.com.

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