Date:

News stations big winners in latest radio ratings

Share:

The twice-yearly look at radio ratings in the Boise market is out – and they again show a strong appetite for local news.

Radio advertising in the Boise market drives tens of millions of revenue each year and continues to be a significant source of media consumption. Nielsen produces rating surveys twice per year, which help determine radio ad rates.

News stations KBOI and Boise State Public Radio News saw strong ratings in several categories.

[Long-running news/talk station KBOI set to add FM dial spot; KTIK moving, too]

  • Among all listeners 12-years and older, KBOI-AM topped the charts with a 6 share (explanation of ratings below). Three stations tied for second place, Boise State Public Radio News, 101.9 The Bull and 100.3 The X. Each station notched a 4.8 share.
  • Among adults 25-45, a key demographic for ad sales, News Talk KBOI again took the top spot, followed by Wow Country 104.3, 96.1 Bob FM, My 102.7 and Boise State Public Radio News.
  • In the morning for listeners 12-years and older, KBOI took first, followed by 96.9 The Eagle, 100.3 The X, Boise State Public Radio News and KIDO.
  • Morning ratings for adults aged 25-54 show a tie between The Morning After with Nic and Big J on The X and Joey and Lauren on My 102.7. Boise State Public Radio News takes third with Bob FM in fourth.
  • Nampa-based Nampa-based Iliad Media had 19.2 market share, followed by Cumulus Media with 16.6 share, Townsquare Media at 16.1 and Lotus Communications at 11.5.
  • The ratings see a large number of stations tightly packed together in terms of ratings. There are 27 stations in Boise that are rated by Nielsen, many playing variations on pop hits of today or recent decades targeted at adults. Thirteen stations are rated similarliy – from a 3.1 share to a 4.8 share. Ratings are conducted by asking a samplig of adults to fill out a survey – or diary – with the stations they listened to.

Full 12+ ratings:

  • News Talk KBOI 6
  • Boise State Public Radio News 4.8
  • 101.9 The Bull 4.8
  • 100.3 The X 4.8
  • KTSY 4.6
  • 96.1 Bob FM 4.2
  • KIDO Talk Radio 3.8
  • 107.9 Lite FM 3.8
  • 96.9 The Eagle 3.7
  • Boise State Radio Music 3.5
  • 107.1 K-Hits 3.5
  • My 102.7 3.3
  • Wow Country 104.3 3.1
  • Mix 106 3.1
  • 101.5 Kool FM 2.5
  • Magic 97.9 2.5
  • Kissin 92.3 2.3
  • 93.1 KTIK 2.1
  • 103.5 Kiss FM 1.9
  • Wild 101 1.9
  • Radio Boise 1.7
  • 94.9 The River 1.7
  • 105.1 Jack FM 1.5
  • IRock 99.1 1.3
  • 96.5 The Alternative 1.2
  • Power 105.5 0.4
  • Project 88.7 0.4

Don Day - BoiseDev Editor & Founder
Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

Related stories

Start your day with all the local news you need.
Delivered by email M-F at 6am. FREE!

Unsubscribe any time

Trending stories