Another familiar restaurant team to take a shot at Boise’s Roosevelt Market


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The long-running story of Boise’s Roosevelt Market could start a new chapter soon.

An entity controlled by Elizabeth and David Rex of Boise has filed for a food and beverage permit in the building at 311 N. Elm Ave. in Boise’s East End. The Rex’s are the owners of The Wylder in Downtown Boise and Certified Kitchen and Bakery in Hyde Park.

The Wylder teased plans for the building with a not-so-subtle post on Instagram showing a large portion of the Roosevelt Market sign.

And, it’s not the only iron the Rex’s have in the fire.

[Meridian cafe closes, Tipsy Chef Cafe opens in its place]

As BoiseDev reported last month, they also applied to take over a tenant space at Latah St. and Alpine St. on the Boise Bench that’s currently under construction. A permit for that concept indicates it will be known as Bettyjean, and neighboring business Push And Pour implied it might serve up hamburgers. Plans can change — as they did for the Rex’s downtown pizza concept, originally called Rex Pizza in permits, but which later opened as The Wylder.

Back to the Roosevelt Market. The business has been closed for months.

[You Asked: What’s going into new building next to The STIL on Latah?]

In 2018, local investors Jill Simplot and Pam Lemley bought the building, and the previous market business shut down. Lemley & Simplot set out to revamp the building that tore nearly all of it down and rebuilt it. The owners of Petite 4 announced they’d operate in the Roosevelt but later decided against it. The new concept finally opened this spring but closed several months later on what was purported to be a short-term basis, but has stretched to more than six months.

The Roosevelt Market is a community hub for many, selling a variety of groceries and prepared foods. It first opened in 1900 according to a sign that used to hang above the door. It is one of the last of a breed of community markets with long histories in Boise.

Don Day - BoiseDev Editor & Founder
Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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