The Ore-Ida foods HQ left Boise more the 20 years ago, but now the potato-based frozen food brand is coming back to the Treasure Valley.
Kraft Heinz and J. R. Simplot Company struck a multi-year deal, making Simplot the exclusive supplier and manufacturer of Ore-Ida products. Kraft Heinz still owns the Ore-Ida brand.
Simplot said in a release it thinks it can grow the Ore-Ida brand.
“The Ore-Ida brand is well-known and loved, and we’re thrilled to help ensure the continued success of this iconic family favorite through our Kraft Heinz partnership,” Mark McKellar, president of Simplot’s Food Group said. “With our combined history of making and serving high-quality frozen potato products and our shared dedication to the communities where we operate and the customers we serve, we have a bright future in front of us.”
Ore-Ida is a national brand known for products including Tater Tots, crinkle fries, shredded hash browns, mashed potatoes, and more. Simplot’s products are not generally sold directly to consumers in the United States, but instead supplied to restaurants, cafeterias, and other businesses. While Simplot sells consumer brands in Australia, the move marks an expansion for Simplot into the consumer space in the US.