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Boise real estate startup lands seed funding


A Boise-based startup that provides software and analytics tools for real estate agents has landed initial seed funding.

ONIT Marketing says it took in $720,000 in seed funding from Meridian investment firm Capital Eleven and another firm. Chad McCloud started the company last year after selling local real estate firm Epic Realty.

McCloud said the experience of starting and developing Epic led to the new venture.

[Boise startup passes on acquisition by Spotify, takes secondary investment]

“We saw first hand on a daily basis the need for this technology, and it became a passion to fix this for the entire industry,” he said.

The company says it is developing a platform it calls “ONIT Lab,” for brokerages, title companies and lenders to facilitate communication with clients and customers. Currently, ONIT’s site features information and a Shopify store with marketing materials for real estate agents.

Don Day - BoiseDev Editor & Founder
Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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