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JetBlue pulls out of Boise, nixes recently launched flight to NYC: ‘does not make as much sense’

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JetBlue Airways canceled its short-lived flight from the Boise Airport to New York City’s JFK Airport. Airport officials heralded the new flight last year, and it launched summer seasonal service. But, the flight won’t come back for 2022.

Boise Airport officials confirmed the cancellation of the JetBlue flight.

Last year, the airport’s director expressed excitement about the flight.

“Nonstop service to New York City is something our community has been asking for, and it has been a goal of mine for several years,” Boise Airport Director Rebecca Hupp said in February, 2021. “I’m very optimistic that this route will be successful for JetBlue and our travelers.”

If the route was successful, JetBlue decided not to hold on to it. The flight appeared on JetBlue’s online ticket scheduling system Friday, but no longer appears as of Monday.

After the publication of this story, a JetBlue spokesperson explained their reason for leaving the market.

“As part of the refinements to our summer schedule, we are reducing some flying to help to ease pressure on our operation during this busy season so that our customers can depend on us to get to them where they need to go,” the unnamed spokesperson wrote. “These adjustments also help reduce flying that does not make as much sense in the current environment of significantly higher fuel prices.”

JetBlue said it was “permanently exiting” two airports – Boise and Kalispell/Glacier National Park.

Bright lights

Southwest Idaho billboard in Times Square. Courtesy SWITA

The SW Idaho Travel Association had just launched a splashy promotion in NYC to tout Boise as a travel destination. The concept included a billboard in Times Square, timed to the JetBlue flights. Of course, New Yorkers can still get to Boise, just not with a nonstop flight.

“Every day, SWITA works to build Idaho’s economy by attracting visitors and their dollars to our region,” SWITA board president Jared Montague said. “We’re always looking for new ways to break through the noise and stand out. The response to the Times Square promotion has been tremendous.”

Montague said JetBlue’s decision to drop the flight is “unfortunate,” but says it’s one of many challenges in the travel industry.

“More than anything, the JetBlue situation illustrates the challenges the tourism industry faces with labor and supply chain issues,” he said. “Now more than ever, the industry needs to work together with the support of organizations like SWITA to grow their business and Idaho’s economy.”

The Boise Airport has touted a number of new flights from the airport, but some of the destinations have been short-lived. Frontier Airlines has announced, launched and pulled out of the market twice, for instance.

JetBlue has announced a bid for low-cost carrier Spirit. Frontier has also bid to buy Spirit. Spirit recently announced it would add flights to Boise, with flights to Las Vegas later this year.

Don Day - BoiseDev Editor & Founder
Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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