Nike prepares to open new store type in Meridian

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The Nike Factory Outlet store at the Village at Meridian has been closed in recent months, with crews inside completing a remodel. Now, an opening date is set – as well as new details on what is changing.

The sportswear giant will open the latest outpost for its Unite concept, which essentially mixes in local imagery with the typical racks of shoes and other sporting goods.

“The Nike Unite Meridian store honors the landmarks and athletes of the Treasure Valley and showcases our partnerships with community organizations,” Nike’s ad copywriters wrote.

It’s becoming a more common play for global brands to use local images to make stores feel less like a stamped-out design from Anywhere, USA. Beyond the posters and finishes on the wall, Nike also says is curating selection for each local market. Other features typical to Nike Unite include self-checkout kiosks, pickup in-store service, reusable shopping bags, and a shoe recycling service.

The Unite brand rolled out in 2020 with nine stores, and continues to spread.

“Nike Unite is a newer concept, which launched in 2020 as a reimagination of our factory store fleet,” VP of Nike Direct North America Shannon Glass told Footwear News last summer. “This store concept exists to serve and celebrate the local communities, and each store is designed to be a reflection of their heart and spirit,” Glass said.

Nike said it would open the new Nike Unite Meridian store on July 21st – this Thursday. The Nike Factory Outlet was one of the first stores to be announced for the Village at Meridian and opened in 2012.

Don Day - BoiseDev Editor & Founder
Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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