Member Login

Bull & KBOI top Boise radio ratings; Joey & Lauren top key morning category

Date:

The latest radio ratings for the Boise market are out, and news and country again topped the list.

Nampa-based Iliad Media’s 101.9 The Bull took the top overall crown, with one of the highest overall ratings for any station in several years. Cumulus Media’s News Talk KBOI came in second place overall. The two stations have jockeyed for the top spot in recent years.

Third place went to Boise State Public Radio News, followed by pop stations My 102.7 and 103.5 KISSFM.

The data comes from Nielsen Audio, which in the Boise market sends out paper diaries to a random selection of residents in the area and asks them to fill out what they listened to and send them back.

Other notes:

  • In the prime advertiser demo of adults 25-54, 101.9 The Bull came out on top, followed by My 102.7, 96.1 Bob FM, Wow Country 104.3 and 103.5 Kiss FM.

  • In the morning rating race among 25-54, My 102.7’s Joey & Lauren came in on top, followed by 101.9 The Bull’s Mee in the Morning, 96.9 The Eagle’s Bob and Tom, Wow Country 104.3’s Bobby Bones, Wild 101’s Moreton in the Morning and 96.1 Bob FM’s Rick and Carly.

  • In the afternoons, 101.9 The Bull grabbed first place 25-54, followed by 103.5 Kiss FM, 96.1 Bob FM, Wow Country 104.3, Wild 101, and My 102.7.

  • Nampa-based Iliad Media had the highest overall market share, at 27.8%. Georgia-based Cumulus Media came in second with 16.3%, followed by New York-based Townsquare Media at 16.2% and California-based Lotus Communications at 9.8%.

Full 12+ ratings:

Overall Boise radio share, listeners 12 and older, Spring 2022

  • KQBL-FM, 101.9 The Bull – 8.3

  • KBOI-AM/FM, News Talk KBOI – 6.6

  • KBSX-FM, Boise State Public Radio News – 4.9

  • KZMG-FM, My 102.7 – 4.9

  • KSAS-FM, 103.5 Kiss FM – 4.3

  • KAWO-FM, Wow Country 104.3 – 4.1

  • KSRV-FM, 96.1 Bob FM – 4.1

  • KWYD-FM, Wild 101 – 3.9

  • KKGL-FM, 96.9 The Eagle – 3.7

  • KKOO-AM/FM – 101.5 Kool FM – 3.5

  • KBSU-FM, Boise State Public Radio Classical – 3.3

  • KIZN-FM, Kissin’ 92.3 – 3.3

  • KRVB-FM, 94.9 The River – 2.9

  • KTHI-FM, 107.1 K-Hits – 2.9

  • KIDO-AM/FM – KIDO Talk Radio – 2.7

  • KTSY-FM – 89.5 KTSY – 2.7

  • KXLT-FM – 107.9 Lite FM – 2.3

  • KQXR-FM – 100.3 The X – 2.1

  • KJOT-FM – 105.1 Jack FM – 1.9

  • KQBL-FM HD3 – 96.5 The Alternative – 1.7

  • KQFC-FM – Magic 97.9 – 1.7

  • KCIX-FM – Mix 106 – 1.6

  • KFXD-AM/FM – Power 105.5 – 1.2

  • KQBL-FM HD2 – 99.1 I Rock – 1.2

  • KTIK-AM/FM – 95.3 The Ticket – 1.0

  • KOAY-FM – Project 88.7 – 0.8

  • KBSU-FM HD2 – Boise State Public Radio Jazz – 0.2

  • KSRV-FM HD2 – Fox Sports Boise – 0.2

Correction: Overall 25-54 ratings were misstated and have been corrected.

Don Day - BoiseDev Editor & Founder
Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

Start your day with all the local info you need.

Unsubscribe any time
Related stories