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Boise startup aiming to launch custom at-home makeup color system hits first funding milestone

A Boise startup that hopes to change the way people do their makeup just hit a key milestone.

BoldHue brought in $1 million in funding during its so-called pre-seed round. The pre-seed round is usually used to help business concepts get rolling.

Rachel Wilson, who co-founded BoldHue with Karin Layton, told BoiseDev that the round was oversubscribed, meaning they had more investor interest than they planned to be able to take in this early stage.

“I am so thrilled that we will be able to move along in our milestones and get that much closer to bringing BoldHue to market,” Wilson said.

As BoiseDev reported earlier this summer, BoldHue hopes to further develop and market a device and product to help custom match makeup products to a customer’s exact skin type.

Here’s how it works: A customer buys the countertop device, akin to a Keurig. It comes with a wand, and the user scans their skin tone, which transmits to the larger device. Within a minute, it reads the skin type, considers personal preference, and dispenses enough foundation for about a week. Think of an inkjet printer, but instead of graphics on a page, it mixes the foundation. From there, the customer applies the foundation to their skin.

Wilson told BoiseDev that after foundation, the company hopes to move on to lipstick, eye shadow, and other elements.

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Don Day - BoiseDev Editor & Founder
Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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