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Sparklight moves from traditional cable service to streaming

Sparklight is about to cut the cord on traditional cable TV.

In October, homeowners in McCall received an email stating Sparklight (formerly CableOne) would no longer be providing traditional cable services in the area. 

Sparklight started transitioning away from traditional cable services in 2021, in favor of moving to a streaming platform. Sparklight TV provides cloud-based video programming to both businesses and residents.

“We’re a really a broadband business that will always carry video. But as technology changes, we just felt this made more sense,” Celynda Roach of Sparklight said.

Sparklight TV can be streamed on a smart TV, tablet, PC, or streaming device like Apple TV. However, customers need Sparklight internet with WIFI or a Sparklight TV modem to access the streaming service. The email notes that access to live local channels is important to owners.

Users of broadband from Sparklight or other providers like TDS or CenturyLink can also get traditional TV channels through services like YouTubeTV or Hulu + Live TV.

This move will impact all customers served by Sparklight, including the City of Boise.

The city has a franchise fee agreement with Sparklight. Franchise fees are paid to government regulatory agencies to provide services to the customers in the area and for the placement of cable lines. 

Maria Weeg, with the City of Boise, said that it is unclear whether this switch affects the franchise fee agreement with the company. She said it could remove the TV franchise revenue the city receives.

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Autum Robertson - BoiseDev Reporter
Autum Robertson - BoiseDev Reporter
Autum Robertson is a BoiseDev reporter focused on Meridian and McCall. Contact her at [email protected].

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